K Formula – India’s First Molecular Haircare | New Hair in 5 Minutes

Heat, Colour, Chemical treatments, Pollution,
Hard water, Styling.
Over time, these can compromise the structure of the hair fibre.
Most haircare focuses on how damaged hair looks and feels.

K Formula focuses on the structure underneath.
Because better-looking hair starts with better-repaired hair.

Heat, Colour, Chemical treatments,
Pollution, Hard water, Styling.

Over time, these can compromise the
structure of the hair fibre.
Most haircare focuses on how damaged hair
looks and feels.

K Formula focuses on the structure
underneath.
Because better-looking hair starts
with better-repaired hair.

97%

LESS
BREAKAGE

80%

HIGHER TENSILE
STRENGTH

94%

KERATIN
RETENTION

72%

THICKER LOOKING
HAIR

Powered by patent-pending Trichopeptics™ technology to visibly repair signs of hair damage, smooth frizz, boost shine and transform hair in minutes.

AWARD-WINNING I CLINICALLY TESTED
VIRAL ACROSS INDIA

AWARD-WINNING
CLINICALLY TESTED & VIRAL ACROSS INDIA

K FORMULA : BEYOND TRADITIONAL HAIRCARE

Works through peptide-powered repair

Supports healthier-looking hair over time

Driven by science-led performance

Built for modern Indian hair

Helps improve visible signs of damage

NEW HAIR IN 5 MINUTES!

OUR PRODUCTS

BestSeller

Peptide Hair Corrector

200ml/6.7 fl.oz

Rs 700.00

BestSeller

Molecular Magic Mask

200ml/6.7 fl.oz

Rs 750.00

Peptide Shampoo

400ml/13.5 fl.oz

Rs 1,150.00

Sold Out

Peptide Dry Shampoo

100ml/3.38 fl.oz

Rs 620.00

Our proprietary peptide technology.

Trichopeptics™ is K Formula's patent-pending peptide
technology platform, designed to support the structural
integrity of damaged hair. It helps reinforce, strengthen &
restore damaged hair fibres for visibly healthier hair.

K Formula's patent-pending peptide technology platform, designed to support the structural integrity of damaged hair.

DISCOVER OUR TECHNOLOGY DISCOVER OUR TECHNOLOGY

Target Target

Interacts with
damaged areas of
the hair fibre.

Interacts with damaged areas of the hair fibre.

Reinforce Reinforce

Helps strengthen
weakened hair and
improve resilience.

Helps strengthen weakened hair and improve resilience.

Restore Restore

Improves smoothness,
manageability and
overall hair health.

Improves smoothness, manageability and overall hair health.

EXPLORE ALL PRODUCTS

K FORMULA WAS BUILT TO DO SOMETHING DIFFERENT

Using patent-pending Trichopeptics™ technology, our formulas are designed to visibly improve damaged hair in as little as 5 minutes.

HAIRCARE IS CHANGING

For decades, haircare focused on covering
up damage. Conditioners softened it,
Serums coated it, Oils masked it.

K FORMULA WAS BUILT TO DO SOMETHING DIFFERENT

Using patent-pending Trichopeptics™ technology,
our formulas are designed to visibly improve
damaged hair in as little as 5 minutes.

K FORMULA

HAIRCARE IS CHANGING

For decades, haircare focused on covering up damage.
Conditioners softened it.
Serums coated it.
Oils masked it.

UNDERSTANDING HAIR
AT THE MOLECULAR LEVEL UNDERSTANDING HAIR
AT THE MOLECULAR LEVEL

We spent months studying hair biology, proteins, amino acids, peptides and advanced bond-repair technologies to answer one question:

Could we create a technology that works where damage actually begins?

BUILDING
TRICHOPEPTICS BUILDING
TRICHOPEPTICS

Our patent-pending, peptide-powered molecular repair platform works at the polypeptide chain level to help improve visible damage from heat, colour, bleach, pollution, hard water and styling.

The technology behind every K Formula product.

TESTING IN THE REAL
WORLD TESTING IN THE REAL
WORLD

Over 500 participants across ages, hair types, treatments and lifestyles helped shape our formulations - tested against real Indian conditions like hard water, humidity, pollution and heat.

Because K Formula was built specifically for Indian hair.

CLINICAL VALIDATION CLINICAL VALIDATION

Before launch, every formula underwent rigorous dermatological, clinical, safety, stability, performance and quality testing, backed by repeated consumer validation.

Not because we had to, but because every product had to earn its place.